MATTA is one of the exhibition that has an objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Tourism and Culture as well as Malaysia Tourism Promotion Board (MTPB), help organise fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members.

MATTA boasts a membership of over 3100 members and increasing, comprising local tour and travel organizations as well as numerous overseas affiliations. It is also the national umbrella representative body for the entire travel industry in the country. With a full time secretariat in Kuala Lumpur, its headquarters, MATTA has state chapters in Kedah, Penang, Perak, Federal Territory of Kuala Lumpur, Putrajaya, Melaka, Negeri Sembilan, Pahang, Terengganu, Kelantan, Selangor, Johor, Sabah, Sarawak and Labuan.

The exhibition was attended by about 200 local and international exhibitors, among others from America, China, Taiwan, Hongkong, Australia, India, Japan, Korea, Macau, Cambodia, Philippines, Thailand, Nepal, Malaysia, New Zealand, Iran, UAE, Mexico , and Turkey. In this exhibition we learn the highest ethical standards of business conduct within the trade. Not only that we also learn how to promote the interest of the tourist and travel trade and profession and to educate the public regarding the function of tours and travel agents. And proudly Bhuwana Ubud Hotel as a representative on behalf of Indonesia members really enjoy and such a honour get a chance to join this exhibition.